Role
Photography Retoucher · Visual Content Designer · Production Support
Team
Marketing · E-commerce · External Photography Team
Markets
Spain · Europe
Tools
Adobe Photoshop · Adobe Lightroom · Adobe CC
Project Type
Fashion campaign · Image retouching · Color correction · Multi-format asset adaptation
Apparel campaign focused on elevating product perception through consistent retouching, color accuracy and visual coherence across digital channels.
I worked from post-production to final asset delivery, ensuring campaign-ready visuals for web, social media and external partners.
I worked from post-production to final asset delivery, ensuring campaign-ready visuals for web, social media and external partners.
Campaign Context & Challenges
Lifestyle campaign images shot on location, requiring careful color correction, light balance and visual consistency across different outfits and environments.
• Maintain visual consistency across different shootings and locations
• Preserve fabric texture while correcting color and contrast
• Adapt images to multiple formats (web, social, suppliers) without quality loss
• Align final assets with campaign aesthetic and brand guidelines
• Adapt images to multiple formats (web, social, suppliers) without quality loss
• Align final assets with campaign aesthetic and brand guidelines
Retouching & Production Approach
The retouching process focused on achieving clean, natural results while preserving fabric texture, skin detail and lighting consistency.
I collaborated during production, supporting pose correction and lighting adjustments to optimize post-production efficiency.
I collaborated during production, supporting pose correction and lighting adjustments to optimize post-production efficiency.
• Advanced retouching and color correction in Photoshop
• Texture preservation and clean edges for e-commerce usage
• Campaign-level color consistency across all assets
• Final adaptation for web, social media and external suppliers
Retouching process focused on achieving clean, natural results while preserving skin texture, garment detail and lighting consistency. During production, I supported pose correction and lighting decisions to optimize post-production efficiency and ensure visual coherence across the campaign.
Campaign Outputs
• Digital campaign assets for social media and web
• Image optimization for e-commerce environments
• Visual consistency across seasonal collections
• Assets delivered for internal teams and external partners
• Image optimization for e-commerce environments
• Visual consistency across seasonal collections
• Assets delivered for internal teams and external partners
Results & Impact
The final assets contributed to a cohesive visual campaign, improving brand perception and ensuring consistency across all digital touchpoints.
Key Takeaways
This project reinforced the importance of combining production awareness with post-production expertise, ensuring efficient workflows and high-quality results across large image volumes.