Profile

Senior graphic designer focused on brand systems, visual identity and concept-driven design.

Overview

Senior Graphic Designer with experience across branding, digital design and visual systems for global and local brands.

I work at the intersection of concept, typography and structure, translating complex ideas into clear, intentional visual solutions.

My approach is strategic, detail-driven and grounded in strong design principles rather than trends.

What I do

• Brand identity & visual systems

• Concept development & creative direction

• Digital design (web, platforms, campaigns)

• Design systems & scalable assets

• Cross-functional collaboration with marketing, product and dev teams

How I work

I believe strong design starts with clarity.

I focus on structure, hierarchy and meaning before aesthetics, ensuring every visual decision has a purpose.

I’m comfortable owning projects end-to-end, collaborating with multidisciplinary teams and adapting work across formats and channels without losing coherence.

Experience

Experience working with agencies, in-house teams and digital products across different markets.

Used to fast-paced environments, high-visibility projects and long-term brand building.

Currently

Open to senior graphic or creative design roles, as well as selected freelance collaborations.