Role
Photography Retoucher · Visual Content Designer · Production Support
Team
Marketing · E-commerce · External Photography Team
Markets
Spain · Europe
Tools
Adobe Photoshop · Adobe Lightroom · Adobe CC · Capture One
Project Type
Fashion campaign · Studio & lifestyle image retouching · Color correction · Visual consistency · Multi-format asset adaptation
Studio imagery developed to ensure maximum visual consistency across e-commerce, catalogs and external suppliers. The work focused on precise retouching, true-to-life color correction and clean asset preparation, maintaining fabric texture and product integrity while meeting commercial and technical requirements.
Key Focus Areas
Studio campaign images shot on location, requiring careful color correction, light balance and visual consistency across different outfits and environments.
• Advanced retouching in controlled studio environments
• True color correction and tonal balance
• Texture preservation and clean edge definition
• Visual consistency across full product ranges
• Preparation of assets for web, catalogs and suppliers
• True color correction and tonal balance
• Texture preservation and clean edge definition
• Visual consistency across full product ranges
• Preparation of assets for web, catalogs and suppliers
Retouching & Technical Approach
• Non-destructive retouching workflow in Photoshop
• Skin and fabric retouching while preserving natural texture
• Precise color matching across looks and SKUs
• Background and edge optimization for commercial usage
• Quality control to ensure consistency at scale
• Skin and fabric retouching while preserving natural texture
• Precise color matching across looks and SKUs
• Background and edge optimization for commercial usage
• Quality control to ensure consistency at scale
Retouching process focused on achieving clean, natural results while preserving skin texture, garment detail and lighting consistency. During production, I supported pose correction and lighting decisions to optimize post-production efficiency and ensure visual coherence across the campaign.
Campaign Outputs
• Digital campaign assets for social media and web
• Image optimization for e-commerce environments
• Visual consistency across seasonal collections
• Assets adapted for multi-channel commercial use
• Image optimization for e-commerce environments
• Visual consistency across seasonal collections
• Assets adapted for multi-channel commercial use
Results & Impact
The final assets contributed to a cohesive visual campaign, improving brand perception and ensuring consistency across all digital touchpoints.
Key Takeaways
This project reinforced the importance of combining production awareness with post-production expertise, ensuring efficient workflows and high-quality results across large image volumes.